I'm sure, blog readers, that you've noticed a decline in quality since my editor-in-chief, Beth, up and left me, her post, and the long arm of the law, for a future of fugitivity in the US.
My most recent post, short of upsetting the friends, family and colleagues to whom I have recently returned, elicited a phone call from the Beth and some suggestions on my writing style.
"Before you post an entry," she began. "Just think, 'does this make me sound like a complete wanker?'"
And so with Beth's simple yet effective test in mind I hope you'll notice an improvement of sorts. Or at least a blogger, sounding less like a wanker.
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